I built a spreadsheet tracking the performance for the two weeks after release. Book sales were down and so were page reads compared to my prior release. With that in mind, three months later when it was time for my next release, Valley of the Rays, I decided not to spend the extra cash and skipped the New Releases for Less promo. At the same time, I was also gaining traction in the marketplace, so in theory, my page reads were growing organically. It didn’t soar, but it did garner more sales than my previous book, and I noticed my Kindle Unlimited page reads were growing nicely. I applied and was accepted for Queen of the Island Skies, the sixth book in my AJ Bailey Adventure series. I’d heard about the success generated from BookBub Feature Deals - which I’d been applying for but hadn’t been accepted for a US promo at this time - and had the notion that the New Release version would now soar me into the stratosphere of sales. I began using BookBub’s New Releases for Less promo back in 2020… and frankly, at first, I was disappointed. In the past, Harlan Coben, Colleen Hoover, and Gregg Olsen have been voraciously consumed, so guess what happens when they release a new book? The Zon shows their shiny new cover to everybody.īut for the rest of us trying to make our way in this crazy business, we’re always looking for more ways to enhance our launch. The more books you sell, the more The Great Zon promotes you. Especially for those of us focused on Amazon and Kindle Unlimited (KU) readers, the biggest needle mover of all is your relevance. Genre, time of year, timing after last release, and dozens of other factors play a part. If you talk to ten different authors, you’ll likely get ten different launch strategies they feel work best. Whether it’s your first precious baby leaving the nest or number double-digit joining a long line in your series, the launch is always stressful… but each one is also a great opportunity.
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